About us
We are Marketing Tailors
We join your team to help manage your brands, to develop your Marketing projects, achieve your Marketing goals.
We create your brands together.
Marketing is driven by results in the short, medium, and long term.
We shape brands to make them relevant to consumers — in the present and in the future.
It is about creating value in the present to contribute assertively to the company’s results, but also to ensure a sharp positioning and a unique differentiator that stands out, defines identity, and builds lasting value.
A few things we’re great at
You have a brand.
We help you manage it, make it grow and nothing less than this.
Make it happen
They often call it Consulting — but we don’t like that. It feels vague and distant. It doesn’t define us.
“Partnership” is a cliché too.
We prefer Making It Happen.
#Together to grow the brand
Mentorship
Mentorship, side by side, with clarity and purpose.
We help find the right path, reflect on brand challenges, and stay focused on what truly makes a difference.
Sharing
We enjoy sharing what we know how to do.
It helps teams create working methods that save time for what truly matters…
…thinking about how to make brands more relevant to the consumer.
Current Brand Snapshot
It’s the starting point. To understand the company, the brand’s performance, and the market.
To identify the brand’s needs.
Objective:
To gather the right information to support a solid Brand Positioning and Strategic Marketing Plan.
Positioning
Where the brand stands — and why it matters.
Defining the brand’s DNA, its unique space in the market, in the mind of the consumer, and in its own category.
Objective:
For everyone to understand what the brand represents to the consumer and the market, and…
…and for everyone to remain consistent whenever we speak about it.
Marketing Strategy
Identification of the Strategic Pillars and the brand’s areas of action.
Objective:
For everyone to know what helps us reach our goals — and to avoid detours that drain resources and don’t move us in the right direction.
Execution
Identify and implement the initiatives that contribute to achieving the goals defined in the Brand Strategy.
Daily management of the brand and its agencies — from briefing to feedback, reporting, and KPI evaluation.
Management of ad hoc projects.
Objective:
Grow in the present and ensure relevance in the future.
Why Choose Us
We are a boutique.
That means we don’t aim to go mass. Fewer clients, more dedication.
More than consulting –
we make it happen.
With a hands-on DNA, consulting is just a formality.
We integrate into teams as true members — working side by side, with the same drive and the same commitment.
Two decades of experience in outstanding companies.
From FMCG and Food to Pharma, including services and fashion, and across multiple geographies — the accumulated experience and knowledge is both solid and diverse.
Exclusivity
Dedication you won’t find in mass approaches.
Tailored attention, fewer clients, deeper impact.
Our Source of Joy
As former Marketing Director or Manager, I was responsible for great and highly demanding brands.
It shaped who we are, strengthened our expertise, and fuels the way we create value today.
Testimonials
Because there are people who leave a mark on us — and inspire us to give our best, every step of the way.
Susana Miranda
CEO
Pedro, in addition to having a refined and contagious sense of humour, demonstrates a strong sense of responsibility and attention to detail in every project he takes on.
This gives him outstanding skills in the strategic management of marketing, product, and brand communication — both in national and multinational environments.
I had the privilege of working with him as a client and, more recently, as a strategic marketing consultant for SM and Career Choices magazine.
André Roque
Founder The Happy Gang
Besides being a wonderful person and an exemplary colleague, Pedro brings together all the management qualities that make him a great marketeer.
His admirable work ethic is matched by a strong analytical mindset, allowing him to master all business variables.
Results-driven, creative, and an excellent leader and motivator — Pedro is an asset who adds significant value to any organisation.
Our team
Founder
𝗛𝗲𝗮𝗱 𝗼𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗕𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
Solid experience in managing market-leading brands, 𝗜 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗿𝗲𝘀𝘂𝗹𝘁𝘀, focusing on the strategic development of brands and creating tangible value for companies.
Contact us
It will be Epic!
We are a boutique, which means we value close contact, attention, and detail.
You can always send us an email (pedromendes@marketingtailors.pt), but even better… we’re just a phone call away!